Taylor Swift & Beyoncé: 'Funflation' is in full force, Bank of America says

"Funflation" has been the theme this summer. In a new note, Bank of America lays out the pillars behind whats driving this economic force: A shift towards services spending, a healthier pricing power, a positive supply and demand trends, live events as a disruption-proof business, and sponsorship and advent experiential marketing. All of these are backed by a new wave of digital influence and yearning for live experiences that come out of pandemic era lockdowns. Yahoo Finance Live anchors Allie Canal, Josh Schafer, and Pras Subramanian discuss the note and the shift in spending. Subscribe to Yahoo Finance: https://yhoo.it/2fGu5Bb About Yahoo Finance: At Yahoo Finance, you get free stock quotes, up-to-date news, portfolio management resources, international market data, social interaction and mortgage rates that help you manage your financial life. Yahoo Finance Plus: With a subscription to Yahoo Finance Plus get the tools you need to invest with confidence. Discover new opportunities with expert research and investment ideas backed by technical and fundamental analysis. Optimize your trades with advanced portfolio insights, fundamental analysis, enhanced charting, and more. To learn more about Yahoo Finance Plus please visit: https://yhoo.it/33jXYBp Connect with Yahoo Finance: Get the latest news: https://yhoo.it/2fGu5Bb Find Yahoo Finance on Facebook: http://bit.ly/2A9u5Zq Follow Yahoo Finance on Twitter: http://bit.ly/2LMgloP Follow Yahoo Finance on Instagram: http://bit.ly/2LOpNYz Follow Yahoo Finance Premium on Twitter: https://bit.ly/3hhcnmV