Peacock looks to original movies, a Lionsgate partnership, and new ad formats to compete on streaming

latest news headlines 3 months ago
In today’s IAB Newfront presentation, Peacock announced its first step into original films, a deal with Lionsgate, next-day streaming of shows on Bravo, expansion of established franchises, among many other announcements like a new (and somewhat questionable) ad format. In the recent quarterly …
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