The CEO of Bud Light’s parent company blamed online misinformation for the controversy surrounding its marketing with transgender influencer Dylan Mulvaney, in an interview with the Financial Times, doubling down on a strategy to distance the beer brand from a political controversy that sunk sales volumes in the U.S. over the past month. READ MORE: https://www.forbes.com/sites/katherinehamilton/2023/05/08/bud-light-executive-says-misinformation-drove-controversy-mulvaney-campaign-was-not-an-advertisement/?sh=4a46b6be2afe Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com
JUST IN: Bud Light Executive Speaks Out About Dylan Mulvaney Controversy
The CEO of Bud Light’s parent company blamed online misinformation for the controversy surrounding its marketing with transgender influencer Dylan Mulvaney, in an interview with the Financial Times, doubling down on a strategy to distance the beer brand from a political controversy that sunk sales volumes in the U.S. over the past month. READ MORE: https://www.forbes.com/sites/katherinehamilton/2023/05/08/bud-light-executive-says-misinformation-drove-controversy-mulvaney-campaign-was-not-an-advertisement/?sh=4a46b6be2afe Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com