'Inner Excellence' author talks books rise after sideline appearance

Eagles player A.J. Brown was spotted reading the self-help book “Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible Life” on the sideline during a pivotal game — and now the book is a bestseller! Author Jim Murphy talks to NBC’s Kaylee Hartung on TODAY on the book’s new virality. » Subscribe to TODAY: https://www.youtube.com/@TODAY About: TODAY brings you the latest headlines and expert tips on money, health and parenting. We wake up every morning to give you and your family all you need to start your day. If it matters to you, it matters to us. We are in the people business. Subscribe to our channel for exclusive TODAY archival footage & our original web series. Connect with TODAY Online! Visit TODAY's Website: https://www.today.com/ Find TODAY on Facebook: https://www.facebook.com/today Follow TODAY on Twitter: https://twitter.com/TODAYshow Follow TODAY on Instagram: https://www.instagram.com/todayshow/ » Stream TODAY All Day: https://www.today.com/allday About: TODAY All Day is a 24/7 streaming channel bringing you the top stories in news and pop culture, celebrity interviews, cooking, and more. All in one place. #philadelphiaeagles #nfl #author