As Covid restrictions ease, airlines scramble | DW Documentary

latest news headlines 5 months ago

Lufthansa lost a dramatic 5.5 billion euros in 2020 alone -- and is still losing millions, every day. At airfields around the world, the company’s jets sit idle, just waiting. The hope? Tourists will want to fly, in greater numbers than ever before. Lufthansa has long relied on business travellers for revenue. But that segment of the travel industry is unlikely to recover anytime soon. So the company is changing its strategy, and targeting tourists. They’ve created a new subsidiary, "Eurowings Discover," that's aimed at attracting holiday-makers. But this is anything but a sure thing: Several other airlines are targeting the same market, and the competition for these customers is fierce. This documentary outlines some of the strategies that airlines have developed to deal with the reduced passenger traffic brought on by the pandemic—one of the biggest aviation crises, ever. The challenges are manifold: Many airlines received huge government subsidies to help them get through pandemic crisis. Nonetheless, most workers in airline sector haven’t had full-time work since the pandemic began. What might the future hold? __ DW Documentary gives you knowledge beyond the headlines. Watch top documentaries from German broadcasters and international production companies. Meet intriguing people, travel to distant lands, get a look behind the complexities of daily life and build a deeper understanding of current affairs and global events. Subscribe and explore the world around you with DW Documentary. Subscribe to: DW Documentary: DW Documental (Spanish): DW Documentary (Arabic): For more visit: Instagram: Facebook: We kindly ask viewers to read and stick to the DW netiquette policy on our channel:
Read Entire Article